Did you know that in the UK alone, 22 million pieces of furniture are discarded each year, the majority of which goes directly to landfill. That amounts to an estimated 670,000 tonnes of furniture wasted, where a significant portion could be recycled and reused. (Source) It’s clear to see the need for a more sustainable approach to furniture design, manufacture and lifecycle, which is where today’s guest, Design Conformity, come in. Design Conformity live and breathe circular design, the process for creating products sustainably from the beginning, and offer a Life Cycle Assessment Certification Process which has already led to significant carbon reductions. Mel is joined by Adam Hamilton-Fletcher, Founder and Director at Design Conformity, to discuss the application of circular design within the furniture manufacture industry and explain how their Life Cycle Assessment certification process can help businesses reduce their carbon footprint. You’ll learn ·       Who are Design Conformity? ·       What is circular design and how does it help companies reduce their carbon footprint? ·       What are the benefits of Design Conformity’s certification? ·       Can sustainability be of financial and environmental benefit to businesses? ·       Examples of circular design in practice   Resources ·       The ISO Show ·       Design Conformity ·       Carbon Calculator ·       Circular Design Guide   In this episode, we talk about: [00:25] Introducing today’s guest – We welcome Adam Hamilton-Fletcher, Founder and Director at Design Conformity, onto the show. Design Conformity are currently setting the standard in retail sustainability, particularly in relation to the furniture industry. [01:30] Who are Design Conformity? Adam worked in the manufacturing industry for about 15 years, designing lighting systems for major retailers like boots, Next, Marks & Spencers and Morrisons. He worked primarily with the lighting used in displays, and had been tasked with selling lighting products. In order to do so, he needed to develop a specification to help understand customer requirements, which would then be used to develop their ideal solution. The problem: There were little to no Standards in UK and Europe for the retail display industry. Which directly led to the creation of Design Conformity – who started out as an electrical and lighting Standard certification company, that developed into a full carbon certification company. They aim to become the gold Standard for sustainable furniture design. [03:10] What is Circular Design? – Circular design is born out of this principle of a circular economy. To compare, a linear economy is when we take a raw material, use it, process it, and then it’s just disposed of, usually straight to landfill. Whereas, circular economy is where we take that waste product and we design it so that it can be repurposed and refreshed and reused. Those materials can then eventually be recycled – so the goal is to not use any raw materials at any point. Circular design is the intent to minimise environmental impact, to design equipment that could be reused and repurposed, and then at the end of its life be recycled. [04:05] How do Design Conformity operate? – Design Conformity look at the way that companies design their furniture and then take them through a learning process (online course). They help businesses to understand how to design a product in such a way where it can be repurposed or reused, where raw material usage can be reduced and where the shipping requirements can be reduced. They provide guidance and advice on recommended materials, including the provision on an online carbon calculator. They also provide reporting in alignment with existing carbon standards, such as ISO 14064, for product evaluation. [06:55] How can the Carbon Calculator help? By select