A crucial part of Implementing any ISO Standard is addressing your risks and opportunities.  This is a key part of Clause 4 Context of the organisation, which expresses and explicit need to review and assess what internal and external factors could help and hinder in achieving your business goals. While ISO Standards don’t define a definitive method of doing so, many have adopted the practice of carrying out a SWOT and PESTLE analysis.   Today Ian Battersby explains what a SWOT and PESTLE analysis is, the key questions you should be asking and the importance of continually reviewing and updating the results as your management system matures.    You’ll learn ·      What is a SWOT analysis? ·      What is a PESTLE analysis? ·      Examples of questions you should be asking during a SWOT and PESTLE ·      How often should a SWOT and PESTLE be conducted? ·      Examples of SWOT and PESTLE in practice   Resources ·      Isologyhub   In this episode, we talk about: [00:30] Join the isologyhub – To get access to a suite of ISO related tools, training and templates. Simply head on over to isologyhub.com to either sign-up or book a demo. [02:05] Episode summary: Ian Battersby will be explaining what a SWOT and PESTLE exercise is, it’s role in fufilling key requirements in Clause 4 of any ISO Standard, and the key questions you should be asking during the exercise.   [02:30] What is a SWOT and PESTLE analysis? – This is one is the tools you can use to look at various factors that affect your organisation. SWOT standards for: ·      Strengths ·      Weaknesses ·      Opportunities ·      Threats PESTLE standards for: ·      Political ·      Economical ·      Social ·      Technological ·      Legal ·      Environmental And in recent years, people have added ethical into PESTLE too. Whether that’s on its own or integrated within the other elements is up to the organisation and how they want to run the exercise. Both analysis are fundamental in helping organisations understand the benefits and pitfalls of a project, management system implementation included. [05:05] Where in the Standard is there a need for a SWOT and PESTLE? – Clause 4 in all ISO Standards is known as ‘Context of the organisation’, which you need to establish early on in order to set the foundations for building your management system. Context is the world in which an organisation works, it is the considerations of the internal and external factors that affect what you do. SWOT and PESTLE, while not specifically referenced in the Standard, is a highly recommended tool as it directly assesses multiple internal and external factors and can fulfil the requirements of any ISO Standard. [06:20] Addressing Context of the Organisation – Clause 4, Context of the organisation states: “The organisation shall determine external and internal issues that are relevant to its purpose and its strategic direction, and that affects its ability to achieve the intended results of its management system. The organisation shall monitor and review information about these external issues.” There are also 3 additional notes: #1: Issues can include positive and negative factors or conditions #2: Understanding the external context can be facilitated by considering issues arriving from legal, technological, competitive, market, cultural, ect 3#: Understanding the internal context can be facilitated by considering Issues related to values, culture, knowledge and performance of the organisation.   So, there’s a lot to consider! [08:10] How SWOT and PESTLE address Context of the Organisation – Taking a look at SWOT, strengths and weaknesses would refer to factors internal to your organisation, while the opportunities and threats would be external. Depending on the focus of your managem