Dr. Timothy Russell is the President and CEO of the ITA. He spent three decades as a distinguished educator at Arizona State, The Ohio State University and the University of Rochester. He became well-known in the tennis world for his tireless work and leadership as a long-time USTA Volunteer. Due to his extensive contributions to the tennis world, he has been inducted into the ITA Men’s Collegiate Hall of Fame, the USTA Southwest Hall of Fame, and the USTA Central Arizona Hall of Fame. Tim has led the ITA for the past eight years ushering in many positive changes to ITA business practices to help keep pace with the ever-changing landscape of college athletics while at the same time building the credibility of college tennis with key stakeholders in the global tennis industry. In this podcast, we discuss the future of college athletics, the NCAA COC decision to pilot the NCAA Singles and Doubles Championships in the fall of 2024 and 2025, and the potential role of television coverage in college tennis.