February 14: For this episode of the J Curve I am thrilled to bring you my conversation with Adolfo Roullion, founder and CEO at Frizata,  a direct-to-consumer vertically integrated frozen food tech company that has raised ~ $10M from the likes of the founder of Mercado Libre Marcos Galperin,  SP Ventures and Norte. In today's episode we will discuss:  1. What are the building blocks of 25 year strong partnership between Adolfo and his co-founder Jose Robledo?  2. Why big food companies suck at innovating? 3. What are Adolfo's 3 most important lessons learned from becoming a successful serial entrepreneur? 4. What are the distinctive characteristics of Brazilian market that make it so attractive for launching a D2C food tech company? 5.  What are the pros and cons of building a vertically integrated company in food industry in Brazil and Latin America? If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our newsletter on our website https://www.thejcurve.com and follow us on Spotify or Apple. The J Curve on Instagram: https://www.instagram.com/thejcurvepodcast/ Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass). Olga on Twitter: https://twitter.com/olgamaslikhova Olga on LinkedIn: https://www.linkedin.com/in/olgamaslikhova/ Olga on Instagram: https://www.instagram.com/olgamaslikhova/