Mike is joined by Alex Schlindwein, also known as Diamond Diaries, to discuss her recent decision to expand one of their retail locations to include an adjacent building. This decision is one that many successful jewelers have needed to make and it comes with a whole host of difficult subsequent decisions such as handling existing tenants, renovating the space, and the design for a "monument sign".  We  hope to have this be a recurring story that In the Loupe listeners can follow along to as we document a store's expansion efforts! Stay tuned for follow ups later this year! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com