Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group.  We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the luxury and craftsmanship distinctive to these miniature masterpieces. Watches are more than mere timekeepers; they're mementos with stories to tell, linking generations and encapsulating emotions. We explore the practicalities too—navigating the costly realm of photography equipment, mastering lighting to mirror the sun's natural dance, and directing models to evoke that authentic bond with the watches they wear. It's not just about the gear or the glamour; it's about the human connection and the legacy we capture through each click of the shutter. We also talk about our own personal watch collections, and share which watches are our "grails".    More about Coe Group: coegroup.nyc More about Chris: https://www.instagram.com/chrisc0e/ https://www.chriscoephoto.com/ [email protected] More about Adam: https://www.instagram.com/aantalek/ https://www.adamantalek.com/ [email protected] Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com