In this episode of JM International's 'The Power of Music', we're joined by Zimbabwean music industry savant  Walter Wanyanya. Walter is the director of Ngoma Nehosho, which puts on both the Jacaranda and Jabulani Jazz Festivals, he managed the African legend Oliver Mtukudzi and is known to play a mean bass when not busy revolutionising his local music scene. He discusses the keys to building a successful artist brand, the importance of authenticity, consistency and relatability; as well as how to find the right opportunities in the music industry and use them to get where you want to go, and – of course – the power of music.