In this episode of JM International’s ‘The Power of Music’, we speak with Alex Brannson (Beatport) about how to make it in the music industry, by carrying equipment for other people, saying yes to something without knowing what it means, and by just taking a chance. Alex has a career spanning 20+ years in the music industry, and is now Senior Vice President of Music Services at Beatport and also has his own podcast ABC Music. We discuss the importance of a curious mind and a healthy dose of excitement. We cover the beginning of the digitalization of the music industry and the meaning of an ISRC, licensing and sync deals, and the difference of working for major and independent labels, and – of course – the power of music.