“You have to earn the trust of people to share with you what it’s like to be them out in the world.”   Jumana Abu-Ghazaleh is the Founder and President of Pivot for Humanity. This comes after a diverse and winding career in advertising, marketing, digital design, and entrepreneurship, which Jumana decided to synthesize into a mission focused on bringing ethical reform to the tech industry through professionalization: creating a body of shared community standards and oversight, just as medical and legal industries do.    By creating a defined set of values, including ones of social responsibility, and a framework of shared accountability, Jumana believes that Pivot for Humanity’s mission can guide the evolution of the most influential industry -- technology -- in all our lives into one that honors the power and responsibility it holds in society. Key Takeaways:   How the commercialization of the Web brought the concept of friction to the forefront of every aspect of commercial design- for better or worse; How the race to reduce friction has willingly sacrificed human interaction, perspective, and patience; How eliminating friction in digital design naturally creates mindless, habitual, and addictive behavior around those technologies; How an “efficient” and “time-saving” outlook has directly impacted creative thinking, team cohesion, innovation, and work satisfaction; How trust and the concept of psychological safety - between teams, organizations, and communities - may be more valuable to productivity and innovation than any other value; How the professionalization of tech jobs can create and define an ethical, prosocial framework for the wealthiest and most influential industry   Favorite Quotes:   “We’re engaging with things without thinking about them, almost as though we’re on autopilot when we’re doing it.”   “Growth comes from friction. Understanding, openness comes from friction. Experience really begins at the edge of your comfort zone.”   “You have to earn the trust of people to share with you what it’s like to be them out in the world.”   “When Google makes most of its money on advertising… a lot of what it does is designed to please those advertisers, which turns us into products.”   Support:   This podcast is made possible by you — our listeners all over the world — from Brazil to Australia, the USA to Singapore. Please support the JOMO(cast) for just $3 a month. Sign up at patreon.com/jomocast. Go Deeper:   Sign Up for 7 Days of JOMO Quests, a free series of science-backed challenges to reclaim joy: experiencejomo.com/free-resources. Follow @experiencejomo on Instagram, Facebook + Twitter.  Resources: Pivot For Humanity website: https://www.pivotforhumanity.com/ Medium articles: https://medium.com/@jumana_27507 Follow Jumana on: Twitter: https://twitter.com/jumanatag LinkedIn: https://www.linkedin.com/in/jumanaabughazaleh/