Jen Duffin’s nom commercial is the imagination-stirring Nova Mercury, derived from her youngest daughter of the same name whose birth precipitated the maternity leave during which Jen launched her entrepreneurial venture. Creating a home business was the perfect pivot for Duffin, whose fibromyalgia made a traditional 9-to-5 job unsustainable. Today, Nova Mercury is thriving, due in large part to Duffin’s social media positioning- with over 90,000 Instagram followers and over 3500 sales and a People’s Choice Award on Etsy, the digital marketplace is central to her success. On the JOMO(cast), Jen discusses her entrepreneurial journey and the careful blending of creativity, business, and family she learned along the way.