Have a business idea (or a few) swirling around in your head that you'd love to see out in the world? Morgan is sharing her roadmap for taking a new business from idea to launch, and how to decide if it's a business worth starting in the first place. Plus, she's giving a detailed behind-the-scenes look at how she took her original idea for Mor Matcha all the way to launch! To start things off, Morgan introduces her DRIP decision-making framework as a tool for deciding whether or not a business idea should be pursued. She then delves into the practicalities of preparing for launch, from creating a budget to understanding your customer avatar. Morgan also breaks down what legal and operational considerations need to be squared away before launch, and what can wait. Finally, Morgan shares her thoughts on launching, encouraging business owners to be bold in their launches and also remain open to feedback. She stresses the importance of continuous iteration and optimization post-launch - because the business journey doesn't end at launch. Tune in and take notes as Morgan guides you through the journey of taking your business from idea to launch with confidence and clarity. Don't forget to subscribe to the podcast and leave a rating and review on Apple! Your support is appreciated! Don't forget to apply to CEO Spring Break: https://www.ceospringbreak.com/ Additional Resources: https://www.ceospringbreak.com/ https://www.instagram.com/ceospringbreak/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb