This week, Morgan DeBaun is joined by the multi-talented Lisa Beasley, most known for her portrayal of Corporate Erin on social media. Together, they discuss what it takes to build a sustainable creative business and how Lisa made the leap from theater to social media stardom. This episode is brought to you by: For a limited time, kids eat FREE! Visit HelloFresh.com/journeykids to unlock this offer. Sign up now for a $1 per month trial at shopify.com/journey Head to https://www.squarespace.com/JOURNEY to save 10% off your first purchase of a website or domain using code JOURNEY. Go to Quince.com/journey for free shipping on your order and 365-day returns. In this episode: 00:00 Welcome to the Journey Podcast 00:49 Meet Lisa Beasley: From Church and Clarinet 02:06 College Days: Music, Bands, and Acting School 04:55 Theater and Improv in Chicago 06:36 Navigating the Improv World and Activism 10:39 Corporate Life and Creative Hustles 14:25 Digital World and Character Development 22:18 Political Satire and Campaign Interactions 22:58 Navigating Social Media and Personal Branding 23:42 Corporate Erin: Growth and Strategy 25:11 Monetizing Social Media Presence 26:14 Business Acumen and Revenue Streams 31:45 Creative Expansion and Team Building 32:29 Future Plans and Character Development 40:49 Advice for Aspiring Creatives 43:36 Final Thoughts In the episode, Lisa shares her journey from church choir and clarinet practice to pursuing a career in the arts. She recounts the challenge of making money as an actor, and what she learned from the world of improv and theater in Chicago. Together, Morgan and Lisa explore the complexities of balancing creative passion with making money sustainably, as well as the perseverance required to make it in the entertainment industry. They delve into Lisa's experiences working for Cards Against Humanity, co-founding a consulting business, and ultimately embracing her craft on social media with impersonations of Margaret Thatcher and Lori Lightfoot and the development of her most well-known character, Corporate Erin. Throughout the episode, Lisa offers valuable insights into monetizing a social media presence and building a sustainable business as a creative. Tune in to hear how Lisa's journey has shaped her into the dynamic creator she is today, and learn how you can apply her lessons to your own path. More from Lisa: https://www.instagram.com/lisabevolving/ https://www.tiktok.com/@lisabevolving? https://www.lisabexperience.com/lbxp Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.com