This week on The Journey, Morgan DeBaun dives into the world of event and conference businesses, exposing how Blavity has created consistent success with the annual AfroTech conference. This episode is brought to you by: Go to Quince.com/journey for free shipping on your order and 365-day returns. Sign up now for a $1 per month trial at shopify.com/journey For a limited time, kids eat FREE! Visit HelloFresh.com/journeykids to unlock this offer. Try Found for free at Found.com/JOURNEY In this episode: 00:00 Introduction to the Journey Podcast 00:27 Blavity's First Conference: EmpowerHer 03:29 The Birth of AfroTech 05:32 Curating Successful Conferences 08:21 Building a Conference Budget 13:54 Choosing the Right Themes 16:17 Future Trends and Vision 21:08 Successful Event Examples 24:16 Final Tips and Conclusion In the episode, Morgan shares what it takes to develop impactful event and conference business, and how they can go wrong. She opens up about the inherent risks in running conferences and the lessons learned from Blavity’s first in-person event, EmpowerHer. Morgan emphasizes the importance of curating speakers, staying ahead of trends, and partnering with clients to develop highly valuable events. She shares examples of how AfroTech and other conferences have stayed relevant and innovative, while other event businesses fail to keep up with trends. If you’re interested in finding your own success in the events and conference space, this episode is a must-listen. Want to learn more from Morgan? Sign up for WorkSmart Pro through Patreon where Morgan will be discussing events and conference businesses this month! Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.com