This week, Joy chats with Brian Keane, a Reps qualified Level 3 Personal Trainer, certified Strength and Conditioning Coach and Sports Nutritionist. He also hosts one of Ireland and the UK’s top health podcast which is regularly featured #1 on the iTunes Health Charts. Over the past seven years, he has gone from working full time as primary school teacher to one of Ireland’s leading thought leaders on all things health, fitness and nutrition. This episode is packed with wisdom designed to help you find your personalized approach to optimal health and wellness! In this episode Brian shares his evidence-based suggestions for creating an individualized approach to fitness and wellness. He shares loads of inspiring and actionable tips that you can start incorporating into your life straight away. You’ll love his honesty and fresh take on how to approach fitness and strength training.  If you want simple, actionable advice to help you get started on your personal fitness journey, then you won’t want to miss this episode. So settle in with a cuppa your favourite cozy tea and get ready to be inspired to take your health and your life into your own hands!   Episode Highlights: How he transitioned from working full time as a teacher to running a successful fitness business. How his personal health issues inspired him to learn more about nutrition. How he faced his fears and embraced life as a fitness entrepreneur. The important question he asks himself before making a life decision.  What the fitness industry gets wrong about weight loss. The difference between weight loss and fat loss. Why calories aren’t the only thing that matter for health. The importance of nutrient density when it comes to a healthy diet.  Why sleep, strength training, and recovery are so important for achieving health goals.  Why dropping calories too low can have the opposite of the intended effect.  The importance of strength-training for balancing women’s hormones.  How he takes an individualized approach with every client he works with. The three principles he works off of when it comes to nutrition.  The importance of using different metrics for success instead of just the scale.  Why he believes it’s important to remove the morals from foods.  His thoughts on the body positivity movement.  How to start on your personal fitness journey.  The importance of filtering who you learn from.  Tips to improve your sleep quality for optimal health.    Resources: Brian on Instagram Brian on TikTok Brian Keane Fitness Podcast Brian Keane Fitness Website Sign up for Brian’s Newsletter! Brian on YouTube Brian on Facebook The Keane Edge Book Rewire Your Mindset Book The Fitness Mindset Book   More about Joyous Health: Check out our award-winning blog Joyous Health Check out  Joy’s bestselling cookbooks Sign up for the Joyous Health newsletter Follow Joyous Health on Instagram Find Joyous Health on Facebook Learn more about The Joyous Health Business Program Check out our full line of Natural & Organic Haircare and Body Care. Join Joy’s Hair Care Challenge at Natural Hair Care Challenge Explore Joyous Health Kids at Joyous Health Kids