University of Michigan PhD Candidate Michael Prentice interned for a year at a Seoul-area corporation, conducting semi-covert academic research on the unique corporate culture of South Korea. Here, Prentice discusses the semantics, politics and evolution of the word ‘Chaebol’, the origins of post-Korean War corporate and economic development in the country as well as society’s fascination and obsession with the behaviour and excesses of its ruling oligarchy. This is the first of a 3-part conversation. Music on this episode is from??? ‘s 1987 single ‘??’. Photo: New Samsung HQ in San Jose, CA Credit: http://www.bizjournals.com/sanjose/news/2015/09/25/take-a-tour-of-the-new-samsung.html