In today's episode of The Label Machine Podcast, Nick Sadler talks with Vasja Veber, CBDO and co-founder of Viberate, a leading analytics platform for musicians. They discuss how artists and record labels can leverage data to make strategic decisions, benchmark performance, and understand their impact globally. Vasja shares insights on the evolution of data in the music industry, the importance of networking, and anecdotal experiences from managing renowned techno DJ UMEK. Tune in to learn about Viberate's powerful tools for musicians and industry professionals alike. 00:00 Introduction to Today's Podcast 00:50 Meet Vasja Veber: Pioneer in Music Analytics 01:22 Vasja's Journey in the Music Industry 02:38 The Birth of Viberate 09:00 Challenges and Successes in Silicon Valley1 3:53 Understanding Viberate's Core Mission 16:07 How Artists and Labels Use Viberate 23:59 Understanding the Importance of Context in Data 24:57 Pitching Songs to Spotify Playlists 25:56 Trends and Patterns in Music Data 29:23 Success Stories and Artist Growth 34:07 Challenges for Non-Performing Artists 42:25 The Role of AI in Music Analytics 46:52 Final Thoughts and Contact Information https://thelabelmachine.com/