#47: Building a $2.55 billion startup with Oura co-founder Petteri Lahtela
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Description
Petteri Lahtela is the co-founder and former CEO of Oura, the $2.55 billion startup behind the world's most accurate smart ring. We discuss the challenges of the early days, the importance of intention, Prince Harry's endorsement, and more.
Learn more:
https://ouraring.com/
https://www.linkedin.com/in/plahtela/
https://generogrowth.com/e-commerce-growth-method/
(0:00) Introduction
(0:57) Petteri’s career before Oura
(6:05) Why they decided to make a ring
(11:10) The challenges of the early days
(14:00) Oura’s mission and why a genuine intention matters
(21:43) How to build a world-class brand
(25:55) Meeting entrepreneurs in San Francisco
(31:12) Prince Harry
(36:42) Kickstarter, influencer marketing, and driving growth in the early days
(47:11) Is there a downside to tracking and measuring everything?
(53:50) The massive future opportunity for Oura
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