Welcome to episode 145 of the Laundromat Resource podcast! Together, we’ll tackle everything from leveraging organic marketing techniques to the cutting-edge tactics of geofencing with online ads. Learn how to gauge the success of your marketing initiatives and understand why customer lifetime value is at the heart of your business growth. We'll emphasize actionable advice on improving your business operations and discuss the importance of maintaining a professional edge to ensure longevity and success. So stay engaged, visit laundromatresource.com/forums to share your thoughts, and let’s dive into another exciting episode dedicated to helping you get the most out of your laundromat investment. Let’s jump right in! In this video, Jordan discusses: 00:00 Live event discussing laundromat investments, new website. 04:46 Tips for improving laundromat and industry reputation. 08:51 Efficiency and convenience enhance customer value. 10:52 Afraid to charge more, invest in business. 16:45 Free ways to increase online visibility, offline. 19:14 Allocate $100 monthly for online ads experiment. 23:13 Be aware of competitors stealing your customers. 26:42 Invested in laundromat, emphasized its good service. 29:45 Businesses can measure customer lifetime value easily. 31:30 Shift towards customer-based KPIs for growth. Show Notes https://laundromatresource.com/show145 Show Sponsors AtmosphereTV- 50+ channels of positive, fun TV programming, allowing you to cut your cable bill and create a great atmosphere in your laundromat! Get the registration fee waived by using this link! https://atmosphere.tv/partner/laundromat-resource Connect With Us YouTube Instagram Facebook LinkedIn Twitter TikTok