In the current age, clients want (and demand) to know more about their various service providers. Here, we unpack what this means for law firms and how best to strike the right balance for you and your business. In this episode of The Boutique Lawyer Show, host Jerome Doraisamy speaks with Ruby Assembly director Iolanthe Gabrie and Macedon Ranges Family Law principal Megan Puszkar about the “real period of generational change” being faced by SME businesses across the country, how high a priority evolving communication methods and approaches are becoming in the current age, why clients want to know more about their service providers, and how to take a holistic approach to such change. Gabrie and Puszkar also reflect on the importance of being a “pseudo-psychologist” for one’s clients, the dangers inherent with not rolling with the times, striking the right balance between putting yourself and your brand out there while also protecting yourself and your family, what such an approach looks like for NewLaw practices, what works and doesn’t work, and their broader guidance about riding the wave of evolving client expectations. If you like this episode, show your support by  rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email [email protected] for more insights!