In the current climate, having a plan in place to develop, maintain and protect the intellectual property of a business is becoming increasingly important. Here, we unpack not just how best to do it but also how and why corporate counsel can get excited about such duties. In this episode of The Corporate Counsel Show, host Jerome Doraisamy speaks with Procreate head of legal Sarah Standen about her interest in intellectual property, her experience in a greenfield in-house role and why being an inaugural legal counsel is so rewarding, the increasing importance of staying on top of IP matters, and whether IP gets forgotten in the shuffle of other urgent priorities facing law departments. Standen also delves into the consequences of not protecting a business’s IP properly, the fundamental questions the law department must ask when getting started on a plan, the practical proactive and reactive steps to take in maintaining the interests of a business, the flow-on benefits from having in place a good plan to develop and protect IP, and why corporate counsel should get excited about such a transformation project. If you like this episode, show your support by  rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email [email protected] for more insights!