David Weisburd speaks with Ryan Serhant, founder and CEO of Serhant, about the explosive growth following the Netflix debut of *Owning Manhattan*. They discuss how the show has transformed the business, increasing market diversification, website traffic, and lead engagement. Ryan also shares his insights on scaling a real estate business, the importance of culture in a distributed workforce, and why he sees Serhant as more than a brokerage—defining it as a sales as a service company with an innovative approach to training and technology. Throughout the conversation, Ryan reflects on his personal journey, the challenges of transitioning from broker to CEO, and the responsibility of building a brand tied to his own name. The 10X Capital Podcast is part of the Turpentine podcast network. Learn more: turpentine.co — X / Twitter: @dweisburd (David Weisburd) @Serhant_ (Serhant) @RyanSerhant (Ryan Serhant) — LinkedIn: David Weisburd: https://www.linkedin.com/in/dweisburd/   Serhant: https://www.linkedin.com/company/serhant/  Ryan Serhant: https://www.linkedin.com/in/ryanserhant/  — Links: Serhant: https://serhant.com/  — Questions or topics you want us to discuss on The 10X Capital Podcast? Email us at [email protected] — Timestamps: (00:00) Episode Preview (01:16) Metrics and Growth (04:02) Sales Philosophy and Training (12:48) Balancing Roles and Responsibilities (14:34) Challenges and Successes in Real Estate (20:28) Scaling and Team Building (21:22) Understanding Personal User Manuals (21:40) Building the Right Team (22:54) The Importance of Company Culture (23:54) Leveraging Technology and AI (24:12) Becoming a Level Five Leader (25:39) The Power of Personal Branding (28:23) Defining and Building a Brand (31:13) The Thousand Minute Rule (33:05) Overcoming Challenges and Staying Focused (36:33) Final Thoughts and Reflections