Influential surf journalist Matt George joins The Lineup to talk about documenting surfing culture from the late 1980s to now. Matt shares stories from his over 35 years in the business, the importance of long-form surf journalism in the social media age, and how he has immersed himself in the sport, its culture, and its heroes. He dives deep into the power, courage, and indescribable feeling of surfing and takes us through his personal surfing journey, from Hawaii to San Francisco to Santa Barbara to Bali. Matt also touches on the danger of AI, the Mid-season Cut, his favorite free surfers, the most significant events in surf history, and his book In Deep: The Collected Surf Writings. Follow Matt here. Buy In Deep: The Collected Surf Writings by Matt George.  Join the conversation by following The Lineup podcast with Dave Prodan on Instagram and subscribing to our YouTube channel. Get the latest WSL rankings, news, and event info. Learn more about your ad choices. Visit megaphone.fm/adchoices