Felipe Capella and Joe Lynch discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of Loadsmart, where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Felipe Capella Co-founder and CEO of Loadsmart, a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American countries. Founded, developed and launched an online contest startup. Co-founded Loadsmart to help build a revolutionary product. Felipe holds Master degrees from the University of Pennsylvania (valedictorian), from Universidad Francisco de Vitoria (Spain – full scholarship) and an MBA from Fundacao Getulio Vargas (Brazil). He taught Enterprise Recovery and Restructuring for senior students during 2 years at the Federal University of Santa Catarina at age 25, where he was granted a Professorship Honor from the students. Passed the Brazilian Bar Exam among the top 6% and the New York Bar Exam among the Top 3%, working for one of the Top 5 most prestigious law firms in the United States. About Loadsmart Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less. For more information, please visit. Key Takeaways: A Decade of Loadsmart: A Look Back to Move Forward Felipe Capella and Joe Lynch discus the A Decade of Loadsmart: A Look Back to Move Forward Loadsmart is transforming the logistics landscape by leveraging cutting-edge technology and industry expertise to deliver optimized, reliable, and transparent freight services and solutions. From digital freight brokerage and consultancy to software tools, they empower shippers, carriers, and warehouses to move more with less—increasing efficiency, reducing costs, and enhancing service quality. Capella's journey from law/finance to co-founding LoadSmart, leveraging technology in transportation. The best freight brokers including Loadsmart have evolved from just securing trucks to providing comprehensive logistics solutions. Challenges of traditional brokerage: headcount-heavy, high costs, lack of logistics talent. Technology enables value addition through reinvestment in tech, people, and shipper services. Enterprise, Mid-size, and small shippers benefit from scalable technology and customized logistics solutions. Loadsmart has launched FreightIntel AI: Their AI-powered platform that provides real-time data and insights. AI freight management analyzes data, provides ranked insights and recommendations. AI optimizes shipment consolidation, cost reduction, efficiency, and environmental impact. Shippers are increasingly concerned with cybersecurity and Loadsmart is leading the way with a comprehensive cybersecurity program for its customers and carrier partners. Loadsmart offers a comprehensive suite of logistics services designed to streamline the entire supply chain process. Their services can be categorized into three main areas: Assessment and Analysis Freight Planning and Forecasting: Loadsmart helps businesses predict future freight needs. Network Assessment and Optimization: They analyze existing logistics networks to identify inefficiencies. FreightIntel AI: Their AI-powered platform provides real-time data and insights. Rate Analysis and Benchmarking: Loadsmart helps clients compare freight rates. Planning and Execution Vendor Portal: A centralized platform for order initiation and management. Mode/Route Optimization: Det