Rishi Mehra and Joe Lynch discuss the transformative power of mapping. Rishi is Sector VP & General Manager of Trimble's Maps, there, he is responsible for its growth by delivering the locations services, routing, optimization and navigation solutions while building out Trimble's vision of the Trimble Transportation Cloud. About Rishi Mehra With over 25 years of experience in the transportation and mapping industry, Rishi Mehra has a proven track-record of managing global clients, product strategy and innovation, and driving strategic initiatives that deliver sustained revenue and value. He has successfully executed new business models, designed framework for long-term strategic partnerships, and led cross-functional teams across engineering, sales, and operations. He is passionate about solving complex problems, building products that make a difference, and empowering my team to achieve excellence. About Trimble Transportation Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety. Key Takeaways: The Transformative Power of Mapping Rishi Mehra and Joe Lynch discuss the transformative power of mapping and the advantages that Trimble customers gain from using Trimble Transportation Mapping Technology: Enhanced Safety: Trimble's mapping technology helps identify safe parking areas, especially for women truck drivers, reducing their risk of exposure to unsafe situations. Improved Driver Well-being: By providing safe and comfortable sleep environments, Trimble's mapping technology contributes to the overall well-being and safety of truck drivers. Increased Efficiency: Through features like predicting turnaround times, avoiding detention, and reducing deadhead miles, Trimble's mapping technology helps carriers optimize their operations and improve efficiency. Fair Driver Pay: PcMiler, a component of Trimble's solutions, provides industry-standard mileage calculations, ensuring fair compensation for drivers. Optimized Routes: Trimble's mapping technology integrates with navigation solutions, helping drivers plan efficient and compliant routes. Fraud Prevention: Trimble's connected ecosystem helps prevent freight fraud, protecting carriers from financial losses. Enhanced Cybersecurity: Trimble offers cybersecurity solutions to help carriers protect their systems from threats like ransomware, ensuring the security of their data and operations. Timestamps (00:00:02) The Transformative Power of Mapping (00:01:11) Conference Theme (00:03:52) Partnership with Parade (00:05:30) Trimble's Business (00:08:27) Acquisition Culture (00:09:46) The Future of Mobility (00:10:40) Driver's Life (00:16:00) Transformative Power of Mapping (00:19:37) Women in the Business (00:21:16) Importance of Mapping (00:22:17) Mapping Technology Benefits (00:24:03) Real-time Mapping (00:31:05) Cybersecurity Upgrade (00:33:27) Growth, Compliance, Efficiency, Safety Learn More About The Transformative Power of Mapping Rishi Mehra | Linkedin Trimble Transportation | Linkedin Trimble Transportation Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy | The Logistics of Logistics Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics Technology that Matters with Michael Kornhauser | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics