I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford.  He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.     In our conversation, we cover: Why blue light is so harmful for us, but also for our kids How prevalent blue light is (hint: it’s not just your screens!) What your circadian rhythm is What he wished he’d known when starting an ecommerce business The marketing tactic that changed the game for the brand The importance of educating your market - and how he’s still doing it 7 years later How he has navigated a growing business alongside his family   You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM I’m coming to Melbourne!  My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne  I also share that my Bali retreat is happening again in October.  You can find out all about it here: lorrainemurphy.com.au/retreat-2024 AND I’m hosting my first Aussie retreat in a very long time.  Haven is happening on the NSW Central Coast in November.  Find out more here: lorrainemurphy.com.au/haven  See omnystudio.com/listener for privacy information.