Jennifer Kelly from New Initiatives Marketing discusses the role of fractional CMOs and the services provided by her company. She also delves into the challenges of marketing, building alignment, and the interplay between sales and marketing. The conversation covers content strategy, channel preferences, and the best type of engagement for fractional resources. The conversation covers various aspects of marketing strategy, execution, and trends, with a focus on the role of a fractional CMO. It delves into the importance of an 'always on' marketing approach, the combination of marketing tactics, dealing with tension and friction in engagements, and the impact of AI on marketing. It also explores B2B marketing trends and the value of a fractional CMO in the current business environment.