In this week's episode, we're going to unpack the golden rule in marketing - when it comes to attracting an audience, we need to first focus on what our potential clients want before talking about exactly what they need. This is a very common mistake that so many coaches are making, which is screwing up their entire marketing strategy and stopping people from ever pushing follow in the first place because their approach is back to front. I’m going to share with you this simple shift you can make with the language that you are using, which is going to make all the difference in attracting your audience.   Make sure you subscribe to my podcast to stay up to date with episodes I release every week.   If you loved this episode, I’d be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :)   HERE’S WHERE YOU CAN FOLLOW ME:Instagram: @luke_page   Join our 6 Figure Coaches Facebook group:https://www.facebook.com/groups/coachingbizsecretsHOW TO SIGN NEW CLIENTS EVERY WEEK MINI COURSE - FREE mini course sharing the specific strategy you can use to start signing new clients every week and build a $15k per month coaching business.https://www.lukepage.com.au/clients10 (VERY NON SALESY) SALES SCRIPTS - 10 FREE, 1 liner scripts you can use to ask your audience to get more leads and clients. Perfect for your stories, posts, DM’s and emails.https://go.lukepage.com.au/sales_scripts