Scott Kerr is joined by Peter Rawlinson, CEO and CTO of American luxury electric automaker Lucid Motors, to talk about how the company evolved from an electric battery and powertrain supplier to a frontrunner in the electric vehicle market competing head-on with the German luxury manufacturers. Rawlinson, an auto industry veteran who engineered the Tesla Model S, discusses the technology innovations and design thinking behind the Lucid Air (its first vehicle) as well as its upcoming Gravity model entry into the completive luxury SUV market. He also talks about the EV marketplace and where it's going, how Lucid intends to generate consistent demand for its vehicles, scaling the business to profitability, and capitalizing on Tesla's media 'noise'. Plus: Why Chinese automakers are still years behind on EV tech Featuring: Peter Rawlinson, CEO and CTO at Lucid Motors (lucidmotors.com) Host:Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Email: [email protected] Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!