In this episode, we sit down with Bob Moore, the CEO of Crossbeam, who turned a $2.6 billion mistake into a masterclass on Ecosystem-Led Growth (ELG). Fresh off publishing his new book, Bob shares why ELG is the future of business growth, challenging traditional strategies with data-driven insights and partnerships. Bob reveals how Crossbeam can help companies of any size leverage ELG to achieve remarkable growth. He dives into the role of data in ELG, the impact of AI on marketing, and practical steps for implementing ELG in your own company. From discussing the "slow heat death" of traditional growth strategies to unveiling the potential of data-driven partnerships, this episode is packed with eye-opening revelations. Bob also tackles the practical steps companies can take to implement ELG, making this a must-watch for CEOs, leaders, and entrepreneurs aiming to catapult their businesses into a new era of growth. Book: https://www.amazon.com/Ecosystem-Led-Growth-Blueprint-Marketing-Partnerships/dp/1394226837 Crossbeam Website - https://www.crossbeam.com Twitter - https://twitter.com/crossbeam Bob Moore LinkedIn - https://www.linkedin.com/in/robertjmoore/ Twitter - https://twitter.com/robertjmoore FirstMark Website - https://firstmark.com Twitter - https://twitter.com/FirstMarkCap Matt Turck (Managing Director) LinkedIn - https://www.linkedin.com/in/turck/ Twitter - https://twitter.com/mattturck (00:00) Intro (00:43) Bob recently wrote a book. Why did he do that as a CEO? (03:20) Bob's $2.6 billion mistake (12:15) What is ELG? (17:30) How does Crossbeam work? (20:51) Why do we need another type of go-to-market motion? (25:00) AI is killing inbound/outbound marketing (31:50) Applying ELG to your company (36:13) When should you do ELG and partnerships? (43:34) Outro