In this episode, we sit down with Howie Liu, co-founder and CEO of Airtable, to explore the incredible journey of Airtable from its early days to becoming a powerhouse in the enterprise software space. Howie provides a candid look at the challenges and learnings from transitioning Airtable from a PLG product to an enterprise platform, how companies are transforming their marketing operations with AI, and the transformative potential of AI in automating workflows and enhancing business processes. AIRTABLE Website - https://www.airtable.com/ Twitter - https://x.com/airtable Howie Liu LinkedIn - https://www.linkedin.com/in/howieliu/ Twitter - https://x.com/howietl FIRSTMARK Website - https://firstmark.com Twitter - https://twitter.com/FirstMarkCap Matt Turck (Managing Director) LinkedIn - https://www.linkedin.com/in/turck/ Twitter - https://twitter.com/mattturck (00:00) Intro(02:40) What is Airtable in 2024?(05:35) How does Airtable apply AI to its products?(11:56) What are the AI use cases in Airtable?(18:35) The tech behind Airtable's AI capabilities(22:22) Is Airtable going to become an AI-first company?(25:15) Will AI kill programming as we know it?(29:24) How do big enterprises think about AI?(34:46) How did Airtable go from PLG to a large enterprise product?(41:00) AI Categories(47:47) "We definitely had our hiccups"(51:20) Was PLG a ZIRP-era phenomenon?(56:29) Howie's journey as a CEO