This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada. David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry. In this episode of The Daily Coffee Pro by Map It Forward, Lee and David dive into the complex world of coffee pricing and values-driven business strategies by discussing the importance of relationships in the coffee supply chain, from producers to importers, and how these connections impact pricing decisions. Tune in for insights on navigating the challenging times in coffee, the importance of strategic partnerships, and what's next in the intersection of politics and coffee. Don't forget to subscribe, like, and share this episode. For more details, check the show notes. 00:00 Introduction: The Role of Price in Coffee Buying 00:33 Join Our 2024 Business Mastermind Groups 01:49 Welcome to the Daily Coffee Pro 03:11 The Importance of Values-Driven Coffee Business 05:04 Navigating Coffee Prices and Relationships 07:28 Challenges in Coffee Sourcing 09:44 The Complexity of Coffee Relationships 12:04 Spot Coffee and Market Dynamics 18:22 Balancing Importer and Farmer Relationships 21:27 Conclusion: Politics and Coffee Connect with David and Rabbithole Roasters here: https://www.instagram.com/davidsrabbithole/ https://www.rabbitholeroasters.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups: 1. Business Growth 2. Strategic Business Planning 3. Sell More Coffee Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching