This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada. David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry. In this episode of The Daily Coffee Pro by Map It Forward, Lee and David delve into the intersection of politics and the coffee industry. They discuss how global politics, socio-economic inequalities, and systemic injustices impact coffee production and trade. David challenges the coffee industry's values, highlighting the lack of response to global crises such as the genocide in Palestine, and criticizes the power imbalance perpetuated by industry practices like cup scoring. They also explore the political influence within industry organizations like the SCA and emphasize the importance of values-driven business practices. Lee and David urge the coffee community to become more politically aware and advocate for fairer practices across the entire supply chain. 00:00 Introduction: The Politics of Coffee 00:08 Industry Values and Genocide 01:04 Map It Forward Business Mastermind Groups 02:21 Values-Driven Business in Coffee 02:42 The Intersection of Politics and Coffee 03:33 The Political Nature of Coffee Quality 05:57 Power Asymmetry in Coffee Pricing 07:28 The Werewolf Game Analogy 13:58 Corruption and Logistics in Coffee 14:57 The Role of Regenerative Agriculture 16:42 The Impact of Global Politics on Coffee 20:38 SCA and Political Decisions 29:13 Values-Driven Business Decisions 31:49 Conclusion: The Cost of True Allyship Connect with David and Rabbithole Roasters here: https://www.instagram.com/davidsrabbithole/ https://www.rabbitholeroasters.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's 2024 online business mastermind groups for 2024. Registration is now open for three separate mastermind groups: 1. Business Growth 2. Strategic Business Planning 3. Sell More Coffee Limited spots are available. Register now at https://mapitforward.coffee/groupcoaching