Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th. Register now at: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil" The five-episode of this series are: 1. Different Approaches For Farming Coffee - https://youtu.be/pRe56jiAodA 2. The Costs of Different Coffee Farming Systems - https://youtu.be/m3g0UkgDlhM 3. The Future Of Brazil's Coffee Crops - https://youtu.be/-nOeurlNlm0 4. Is Coffee Farming Making Money? - https://youtu.be/6q_hrsm56sY 5. The Change Needed For Coffee Farming - https://youtu.be/7tulFSO3up0 In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Jonas Ferraresso, a Brazilian agronomist, the impact of climate issues on Brazil's coffee production for the 2024-2026 seasons. They explore how droughts, high temperatures, and fires affect coffee yields, resulting in smaller seed sizes and fluctuating market expectations. Jonas shares insights on the resiliency of different farming systems, such as regenerative and agroforestry, compared to conventional methods. This conversation highlights the challenges faced by coffee farmers and the importance of adapting to climate change to ensure sustainable yields. The discussion also touches on the economic pressures within the coffee industry and the long-term planning necessary for successful agriculture. 00:00 Impact of Rainfall on Coffee Yields 01:08 Introduction to the Series and Guest 01:51 Current Challenges in Brazilian Coffee Production 02:46 Historical Context and Climate Impact 08:19 Energy Storage and Plant Recovery 14:48 Future Harvest Predictions 21:36 Economic and Technological Factors 26:03 Conclusion and Next Episode Preview Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops