In this episode, Mark McC delves into a candid conversation with Liam O'Keefe, brand director at Bleecker Burger, offering an in-depth exploration of their shared experiences in the realm of branding and hospitality. They discuss the landmark achievements of Bleecker Burger, emphasising the significance of becoming a London Living Wage company and obtaining the Best Companies one-star award. They highlight the importance of customer experience, operational challenges, and the delicate balance of incorporating technology without losing the human touch, and the unwavering commitment to delivering top-notch burgers. Furthermore, they contemplate hospitality's evolving landscape, shedding light on the trajectory of Bleecker Burger's growth and the intrinsic value of consistent quality over fleeting trends.