Manscaped's edgy marketing: How data & analytics drive risk and reward
Listen now
Description
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact. Speakers: Lanny Chiu, VP of Analytics, Manscaped Cory Cinelli, Senior Business Analyst, Manscaped Jessica Gondolfo, Head of US Regional Marketing, Supermetrics Here’s what you’ll learn: How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns. How Manscaped A/B tests everything, to find what resonates with customers. Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships. How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences. Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!
More Episodes
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing...
Published 08/08/24
Published 08/08/24
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn: How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience. The...
Published 07/11/24