5. Araştırmalarda İnsan Odaklı Olmak
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Markalar hangi araştırma yöntemlerini kullanmalı? Etnografik araştırma nedir? İnsan odaklı araştırma neden önemli? Algoritmalar insanı anlamaya yeter mi? Habitus Research kurucu ortağı Dr. Aybil Göker ile bu konuları değerlendiriyoruz.
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