With Zineb Layachi, we look back on 2021 and share our predictions for Marketing in 2022. Zineb is the founder of Raise the Runway and co-founder of PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Recent picks & recommendations from the show: Book (Zineb): SuperFans by Pat Flynn Book (Itir): How Brands Grow by Byron Sharp Book (Itir) : Better Simpler Strategy by Felix Oberholzer-Gee Podcast (Zineb): Excellent Rider by Melanie Boucarut Podcast (Itir): Socia Media Marketing Talk Show by Michael Stelzner Ad: Icelandverse