12. Content Marketing: Building a Content Plan
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Description
On this episode, we explore the world of Content Marketing.  • How to build a content plan & calendar • Where and how do we start creating content? • What is the role of a content marketer?    • What kind of a copy should we write?    • And some email marketing tips My guest is Stewart Hillhouse, the head of content at Mutiny. Stewart writes about growth & content marketing also on LinkedIn and on his website. He is the host Top Of Mind podcast where he speaks with marketers & creatives.
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