17. B2B Marketing - Listen - The Marketing Meeting with Itir

17. B2B Marketing

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Description

We talk about B2B Marketing with Sara Lattanzio. Sara is the Senior Marketing Manager at Adnovum, a software development company. She has several years of international experience in B2B Marketing (Services & SaaS) and sales. Some of the topics we’ve discussed: Differences between B2B and B2C marketing For startups, where to start and how to build marketing plans Lead Generation vs. Demand Generation Deep dive on Demand Gen Mistakes that brands do Get in touch with Sara: LinkedIn If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: • LinkedIn • Instagram • Twitter

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