We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and The Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York City and is a co-founder of The Liquor Cabinet, a mobile app dedicated to cocktail recipes. He recently launched and founded Untitled Secret, a talent management and creative agency dedicated to the support and development of artists and content creators. Links to some of the influencer management tools he suggested:  https://www.taggermedia.com,  https://www.fohr.co https://grin.co Follow Patrick on social media:  https://www.linkedin.com/in/aguynamedpatrick/  https://www.instagram.com/aguynamedpatrick/  https://www.tiktok.com/@aguynamedpatrick  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn: https://www.linkedin.com/in/itireraslan/