25. Brand Strategy Process
Description
We discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some good examples on brand positioning.
Steph is a Brand Strategist with a background in human sciences, linguistics, and communications.
Follow Steph Egger on LinkedIn: https://www.linkedin.com/in/stephaneegger/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
In this episode, Allan Dib, founder of Lean Marketing and author of two bestsellers, shares his approach to setting loose goals and tight systems for continual progress—including how traditional goal-setting frameworks fall short. He explains the fundamentals of the lean marketing approach, and...
Published 09/26/24
In this episode, Itir chats with Chris Do, an Emmy-winning designer and founder of Blind and The Futur. They touch on Chris's pivot from brand design to education, and dig into his practical advice for new entrepreneurs. Chris highlights the importance of staying financially secure before...
Published 09/16/24