In an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim’s book writing process, and practical tips for new writers. Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Before finding his calling in the creative industry, Czech-born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist, and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then, his eclectic interests have seen him working with some of the biggest brands, companies, and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF, and USAID, amongst many others. He is also a regular keynote speaker (Adobe Max, OFFF, FITC), guest lecturer, and brand ambassador. Radim Malinic on LinkedIn: https://www.linkedin.com/in/brandnu/ Radim's LinkedIn post on the myth of "do what you love": https://www.linkedin.com/posts/brandnu_powerofone-careerdevelopment-podcastshow-activity-7171441992713887745-V5dc The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron: https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity/dp/1585421472/ What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith: https://www.amazon.com/What-Got-Here-Wont-There/dp/B000MGBNGW/ Jordan Rakei (the musician Radim mentions): https://www.jordanrakei.com/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/"