In this episode, Reid Robinson, Lead AI Product Manager at Zapier and self-proclaimed "student of social media," discusses the impact of AI and automation on marketing. He explores how AI can help us personalize customer communication, repurpose content, and streamline internal processes. You'll learn about the importance of providing context to AI models to drive more valuable outputs—and what can go wrong when you let AI write all your social media content! Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI’s GPTs. His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training. What Reid has been reading: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert Reid's favorite coffee shop in Vancouver: Milano Coffee Connect with Reid Robinson on LinkedIn and Twitter. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.