Professor Anindya Ghose discusses his upcoming book on AI and wellbeing, explaining the "House of AI" framework that corporate leaders can use to build an AI-driven organization and its applications in marketing. He covers topics like data engineering, marketing mix modeling, and the future of mobile advertising. He also shares insights on maintaining traditional marketing principles while embracing AI technologies, and why human creativity and intuition aren't going anywhere in the age of AI. Anindya Ghose is the Heinz Riehl Chair Professor at NYU Stern, specializing in quantitative marketing and tech economics. Recognized as a Top 40 Under 40, and Thinkers50, he authored the best-selling and award winning book TAP: Unlocking the Mobile Economy and the upcoming release Thrive: Maximizing Well-Being in the Age of AI. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, The Economist, Financial Times, the Wall Street Journal, and elsewhere. You can pre-order his new book, (with Ravi Bapna), THRIVE: Maximizing Well-Being in The Age of AI: https://www.amazon.com/Thrive-Maximizing-Well-Being-Age-AI/dp/0262049317 Anindya's preferred coffee spot in New York City is Blue Bottle Coffee: https://bluebottlecoffee.com/cafes His favorite book is No Shortcuts to the Top by Ed Viesturs with David Roberts: https://www.amazon.com/No-Shortcuts-Top-Climbing-Highest/dp/0767924711 Connect with Anindya on LinkedIn: https://www.linkedin.com/in/dr-jeffrey-funk-a979435 Anindya's personal website: https://pages.stern.nyu.edu/~aghose/contents/bio.html If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/