Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills.  In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.  Read on to find out: 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies). 💬 How you can communicate this point to your team and leadership. 🕵️‍♀️ And, how you can then prove that it is all working.