How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland
Description
Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts.
Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!
Key takeaways
Strategic Foundations:
Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.
The “Three-Part Year” framework helps businesses focus on:
Marketing’s Role in Strategy:
Marketing should focus on...
Published 11/25/24
Introduction
Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
Align with Business Objectives: Marketing goals should connect directly to company...
Published 11/15/24