How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite
Description
AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed:
🧠 How you can use AI in your marketing activity
🧠 How to write great prompts to get the most out of AI tools
🧠 How to navigate the ethics and legalities of using AI in business
Key takeaways
Strategic Foundations:
Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.
The “Three-Part Year” framework helps businesses focus on:
Marketing’s Role in Strategy:
Marketing should focus on...
Published 11/25/24
Introduction
Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
Align with Business Objectives: Marketing goals should connect directly to company...
Published 11/15/24