Copywriting: it’s more important than you think
Listen now
Description
Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session.
We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained:
😂 Why it’s far better to be funny than forgettable
🤖 Why human creativity will trump AI chatbots every time
👃 Why the best copywriters are infinitely curious/nosy
You really don’t want to miss the replay of this one
More Episodes
Key takeaways
Strategic Foundations:
Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.
The “Three-Part Year” framework helps businesses focus on:
Marketing’s Role in Strategy:
Marketing should focus on...
Published 11/25/24
Published 11/25/24
Introduction
Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
Align with Business Objectives: Marketing goals should connect directly to company...
Published 11/15/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
