Description
We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.
From his rock-star aspirations to the future of marketing.
We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.
Let us know what you think of this style of interview and if you'd like to see more like this.
https://themarketingmeetup.com/newsletter/
Key takeaways
Strategic Foundations:
Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.
The “Three-Part Year” framework helps businesses focus on:
Marketing’s Role in Strategy:
Marketing should focus on...
Published 11/25/24
Introduction
Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
Align with Business Objectives: Marketing goals should connect directly to company...
Published 11/15/24