Description
This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing.
It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples.
Super useful free, ungated tool from our friends at planable to help you write social media captions and hastags
https://planable.io/ai-tools/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup
Key takeaways
Strategic Foundations:
Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.
The “Three-Part Year” framework helps businesses focus on:
Marketing’s Role in Strategy:
Marketing should focus on...
Published 11/25/24
Introduction
Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
Align with Business Objectives: Marketing goals should connect directly to company...
Published 11/15/24